Society is aware now more than ever of the climate emergency that threatens the future of our planet. Global warming and the depletion of natural resources, make it essential to create a new production and consumption system, that guarantees the sustainability of the industry.
The consumer is the one who at the moment has the ability to demand from companies, not only that a product is sustainable, but also that the production process for its manufacture. Because with each purchase the customer exercises power over the market.
The purchase decision is generally driven by rational but also emotional impulses. When a potential client empathizes with a brand and its values there is a greater possibility of sale. But, on the contrary, and especially due to the paradigm of social networks, if a client feels that a brand carries out its activity against their personal values, they may boycott and even start a campaign of discredit against the company.
Do you know the Ranking of supermarkets against plastic?
Single-use plastic has become one of the materials most susceptible to being reduced, especially in the food sector. Greenpeace has even created the Ranking of supermarkets against plastic in which consumers can find out the specific measures that each company is taking.
In addition to reducing single-use plastic in their stores, supermarkets can make their activities more sustainable by using environmentally friendly store equipment. Polycart, for this purpose, has developed an ecological supermarket trolley made with post-consumer recycled plastic.
Polycart recycles approximately 20 kilos of plastic with the manufacture of each unit of the ecological cart. Encouraging, with the responsible consumption of reconditioned material, the continued collection of abandoned plastic in cities, mountains and oceans for treatment and subsequent use in industry.
How to recycle the plastic used to make the ECOCART
The best known plastic recycling technique is mechanical. The process is simple, the material is separated by type, washed and crushed into pellets for distribution to manufacturers. The problem is that the great time and economic cost of separating the plastics prevents all the material from being reconditioned and, in many cases, it is used as an energy source through a combustion process, releasing large amounts of polluting CO2. in the atmosphere.
Our partner Basf, considered the first chemical company in the world, has developed a chemical recycling system in which segmentation by types of plastic is not necessary. Basf's ChemCycling technology uses a chemical pyrolysis process that disintegrates the original molecules generating essential oils, which are used to re-synthesize new materials with the same mechanical properties as a virgin material.
Polycart's ecological cart is made with post-consumer recycled plastic, without mixing other materials or with any type of industrial additive. It is produced only in the gray color derived from recycled and revalued material. No colorants are used. The non-uniform color of the shopping trolley aims to communicate the origin of the material used to manufacture the trolley, and transmit to the end user the commitment to sustainability and the environment.
The Polycart ECOCART e-180, with a load volume of 180 litres, has the same durability and lifespan as a plastic trolley made of virgin material and, moreover, contributes to the development of a circular economy and the creation of a sustainable business model. Join us, recycle.